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Identity + Iconography Portfolio

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Design for the Senses. Design that makes Sense.

Green design is an important step in ensuring the well-being of our planet. We do our best to create designs that are sustainable and eco-friendly. One important step is recommending papers with high post-consumer content and soy/vegetable based inks. But it's important to practice what you preach. Our new studio will celebrate the environment by using eco-friendly paint, carpet, filing cabinets and more.

What is Sustainability?

Sustainability is a systemic concept. It relates to the relationships between economic, social, institutional and environmental aspects of human existence. It organizes decisions to allow for current economic needs to be met while preserving biodiversities and ecosystems to maintain the same quality of life for future generations. Sustainability calls for humans (as civic creatures):

Every step counts.

*from renourish, a wonderful resource for green design.

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Featured Designs

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Experience with Perspective

LandWorks is an award-winning, innovative, Vermont-based firm that has extensive experience in and a commitment to all facets of planning, landscape architecture and graphic design. Nearly 20 years of research, experience and successful project implementation provides us with the perspective and proficiency to tackle challenging assignments and produce results. Our creative abilities, technical expertise and orientation to process enable us to promote and accomplish appropriate and engaging solutions to an infinite range of problems for an extraordinarily diverse client base.

Communication and Involvement

LandWorks has long been involved in and committed to facilitating public processes and client participation in planning, landscape architecture and graphic design. Many of our projects involve methodologies to garner appropriate involvement, input and consensus building that inform and direct project outcomes. As a firm committed to planning with and for the people, this approach is at the heart of our philosophy. We bring objective perspectives to the project process and are adept at interpreting and articulating the shared visions and design predilections of individuals, business groups and communities in both the public and private sector. Often we orchestrate charrette or brainstorming workshop sessions as an integral part of the public planning and design process. These can be effective and even essential undertakings to ensure stakeholder involvement and to cultivate an open process with viable, appropriate and politically acceptable and implementable solutions. In the private sector we understand and respect the opinions and perspectives of our clients and actively collaborate with them to ensure that their visions and goals are met.

Areas of Expertise

The company’s areas of expertise include visual, aesthetic and environmental assessment; site and master planning; landscape architecture; graphic communications and GIS mapping; permit planning; participatory and community planning, downtown revitalization, open space, recreation and conservation planning; town plan, zoning ordinance, and subdivision analysis and updates; design review and development and environmental design. We maintain complete CAD, GIS and desktop publishing platforms as part of our technical capabilities.

Visit the LandWorks website.

"Sensible World was phenomenal"

We needed a logo that was singular, clever, and memorable - one of the most devilishly difficult projects a company can undertake. Sensible World was phenomenal, as they took the designs in different directions than we ever considered and really took the time to understand our business sense and style. Our logo is now one of our most prized corporate assets.

Evan P. McGee | Chief Technology Consultant | Startled Marmot

"Creativity, non-nonsense accuracy and unwavering dependability"

Sensible World treated my project as if it were their own. As a weekly news publication I required "drop of the hat" creativity, no-nonsense accuracy, and unwavering dependability. They provided these qualities and made me feel like mine was the most important project on the table.

Ian McMurray | Publisher | The Advocate

"Sensible World did a terrific job for us"

Sensible World did a terrific job for us, generating technical graphics to express complex instructions for unpacking a 200 foot tower assembly without words. The results are clear, simple, and visually pleasing. Sensible World understood what we needed immediately, were very easy to work with, and got us the solution quickly.

Owen Clay | Director of Engineering | NRG Systems Inc.

"I would highly recommend Sensible World"

Our church's capital campaign communications committee worked with Sensible World for our campaign Case Statement brochure -- and we were all thrilled with the process and the final product! They are very talented designers, extremely responsive to input from the client and delivered our piece on time and on budget. As chairman of this committee, I would highly recommend Sensible World for such projects.

Ronald G. Hallman | Vice President Development/Public Relations | Porter Medical Center

"the logo is distinctive and helps differentiate us"

I am writing to reflect our appreciation for your work on our bank logo. We have been using the "new" logo now for some time. We feel it is an important visual representation of our core constituency and reflects the driving force of our mission, community. We have used the logo in concert with our bank name on letterhead, in all our print advertising and more recently in "branding" our branches with a "logo wall". We think the logo is distinctive and helps differentiate us from our competitors. Thanks for helping us as we try to create and maintain a positive image for our stakeholders.

G. Kenneth Perine | President | National Bank of Middlebury

Sensible World has evolved out of 20 years of LandWorks, a planning and design company firmly rooted in Vermont. In recognition and celebration of the special challenges and opportunities that communication requires in the 21st Century, we have organized a dedicated staff and set of services that reflect the current context and life and times we live in. Our mission is to make the world more accessible and more beautiful through graphics and communications while accomplishing the goals of our clients.

David Raphael | Principal + Designer.

Jory Raphael | Graphic Artist + Designer.

Matt Heywood | Graphic Designer + Illustrator.

We’re a small firm with big talent.

Website Portfolio

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Visualizations Portfolio

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Identity + Iconography Portfolio

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Environmental Graphics Portfolio

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Graphic Design Portfolio

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This page is still under construction. Once finished, it will include downloadable forms detailing preliminary questions for all design categories. That is to say, if you're interested in our services, the first thing to do is download the appropriate form and fill in the corresponding questions. This will help us provide you with an accurate design quote.This page is still under construction. Once finished, it will include some samples of our design process, from start to finish.

Introducing Sensible World

Sensible World is a different type of design firm. Our studio has evolved out of 20 years of LandWorks, a planning and design company firmly rooted in Vermont. In recognition and celebration of the special challenges and opportunities that communication requires in the 21st Century, we have organized a dedicated staff and set of services that reflect the current context and life and times we live in. Our mission is to make the world more accessible and more beautiful through graphics and communications while accomplishing the goals of our clients. The rich history and experience of LandWorks, combined with our youth and exuberance for art and design, allows us to effectively and efficiently create design solutions for organizations both large and small, corporate and non-profit.

What we do is straightforward. We help you communicate.

Our Job

We take pride in providing our clients with useable, informative and attractive design solutions. Through a process that emphasizes creativity and collaboration, our job is to take the meaning/concept/mission/ideas of our clients and condense them into informative, engaging and effective designs. Whether infusing life in logos or panache in posters (as well as various other alliterations), we find an inherent joy in bringing art and beauty to our projects. This spirit is invested in all we do. Our services include: Graphic Design, Environmental Graphics, Identity + Iconography, Visualizations and Website Design.

Portfolio Overview

Graphic Design

The art of visually communicating ideas through informative, engaging and effective designs. From posters to letterheads, everything that doesn’t fit into the categories below, belongs here:

Environmental Graphics

Environmental Graphics embrace the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. Some examples of Environmental Graphics include:

Identity + Iconography

Identity + Iconography encompasses the following:

Visualizations

Visualizations incorporate all designs which are visual and illustrative in nature. They include:

Website Development

Website Design includes:

Directions

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What was the main challenge the client approached you with? What is the main communications objective of this piece? The main challenge behind this project was to create an identity for the City of South Burlington flexible enough to capture a sense of community; create and convey a sense of place; and define, as well as accomodate, both the commonality and differences within the city, its districts and departments. Our initial charge was to brand City Center - a new downtown meant to provide a focal point and community identity for an otherwise disjointed city. Throughout the process it became clear that a new identity, in order to feel part of something bigger, needed to be pushed beyond the boundaries of a single development. The ultimate goal became to craft a way of visually connecting the entire city, while allowing individuality within all districts and departments. Who is the intended audience for this piece? First and foremost, the identity is meant provide a sense of connection and community to the Citizens of South Burlington, and the City itself. From there, the audience expands to the State and People of Vermont, tourists, external customers, the media and others. How does this piece reach the intended audience? (e.g., mailed, broadcast on television, website, movie theater, distributed at an event, posted in public spaces, point of purchase) While still in its initial soft rollout phase (stationary and communications materials), the identity for South Burlington (and it's associated districts) will be used in all forms of media. The identity is already on newly branded police cruisers, and will soon be seen on banners, street signs and both pedestrian and automobile scaled gateway structures designed to welcome visitors and residents to the city and its districts. Customized logos and signs for the many city parks are also being created. The pictograms and structure of the logos have potential for motion graphics and animation and are currently envisioned for use state-wide in television.